Nadia ElKolaly

We all trust our family, friends, and even strangers more than we trust advertisements and brands right? We’re influenced the most by recommendations, reviews, most importantly, referrals. This all explains why businesses nowadays are relying heavily on referral programs as a form of marketing & customer acquisition. But what

If you’ve paid for anything online recently, there’s a good chance that you’ve seen a new option “Buy Now Pay Later” on the checkout page. But what’s BNPL? You’ll find out everything about this new trend just about now. What is buy now, pay later?

Today, FinTech & banks have come up with several approaches to enhance their customer experience. One of which is gamification. Gamification has already gained ground in many industries. But have you ever heard about gamification in banking? It’s a relatively new approach to providing banking services and let me

Originally, the banking industry’s purposes were basically to solve problems of storing money, delivering payments and acquiring liquidity, in a fairly standardized way. In recent years, banks have begun making their way into areas of our lives previously unexplored by the financial services sector. Loving Spotify? Get some free

The term “Sustainable Development” also known as “Global Goals” has been repeated a lot lately. There are entire ministries, bodies, and administrations in the public and private sectors responsible for the sustainable development file. But what is sustainable development and why is it our only way to the future? The

A conversation with a friend about our favourite school subjects led to me, naturally, eagerly declaring my love for history. It’s always been very interesting to me how everything has its own story and history; how it started, how it evolved or how it ended (in some cases).  With

When i got assigned to write about this topic, all i could think of is how everyone at work refers to me( me being the youngest one in my workplace) as “Gen Z”.  So, this is from one (apparently) Gen Zer to the world, let me take you on a

No matter how strong of an idea you have, the fate of your startup ultimately rests on the shoulders of your team. The team is what can simply lead to a huge success or bring down your entire business, which is why you have to be certain that you’ve

Banking evolution – How it all startedBanking has been around since forever. Surely, not banking in the form we know of nowadays, but the concept of banking in general. The banking industry has gone through many different changes and has evolved a lot to become one of the biggest industries in