Mohamed Elbalboshy

Anyone who has worked in sales, marketing or product development knows very well that the success of his product in the market doesn’t depend only on how it looks, what values the product provides or even how perfectly it was made. Understanding the behaviour of people when they make

Writing about Gen Z is always an interesting topic to cover, especially if you’re classified as what they call “Millennials” like me, just to remind you that Gen Z people are no longer those young people who you look at and be “Omg how cute”, no, some of them

For years and years, it wasn’t normal for someone to have a relationship with two different banks. Any banking mission that any of us wants to finish would require going to the bank in order to get it done and normally it was just one bank. With the increased

The impact of technology on all industries is undisputed, and financial services are not excluded. Some of us might think that Big Tech companies are only working within social media, telecommunications, internet and e-commerce businesses but actually, they are providing their services in most "if not all" kinds of industries.

Lifestyle banking, pay and get rewarded, one-stop-shop, all-in-one super app, your lifestyle app, etc. A lot of nice phrases we hear these days, that might sound like some marketing taglines to sell us something, but are they really just selling quotes!? Same as our previous blog, Nexta will try to

The Internet has dramatically changed everything in our world, especially businesses and their work environment. It’s no longer a manager or an entrepreneur acting as the one who takes all the decisions, now companies are adopting a more decentralised organisational structure in which everyone is involved in making decisions.

Anyone who knows me knows well how addicted I am to reading blogs. A few days ago, I was reading a blog from Tink (will put the link at the end and you will know why), Tink, for those who might not know, is a Visa solution that aims to

Remember Neo from the mind-blowing movie ‘The Matrix’, Most of us loved that movie a lot, especially when things got heated and Neo decided to pick the red pill from Morpheus to reveal the lie he was living within. Neo was the one, the savior of our world when humankind